BUILDING A BUSINESS MODEL FOR THE MANAGEMENT OF THE BULGARIAN MINI FOOTBALL ASSOCIATION (BASED ON GLOBAL EXPERIENCE)
DOI:
https://doi.org/10.15547/tjs.2025.s.02.069Keywords:
management, business, sports, minifootballAbstract
This report examines the possibilities for developing a successful business model for the management of the Bulgarian MiniFootball Association (BMFA) by analyzing successful global practices in administering similar sports organizations.
The purpose of the study is to identify key elements from international experience that can be adapted and applied in the Bulgarian context to enhance organizational effectiveness, financial sustainability, and the promotion of minifootball in the country.
Using methods to analyze the existing business model, case studies from international minifootball organizations, and analysis of specific conditions in Bulgaria, the study identifies the key elements of a successful business model. The approaches include organizational structure, revenue generation strategies, models for competitive activity development, marketing and communication strategies, as well as good governance and control practices.
The results indicate that integrating innovations in the management of BMFA and engaging with local communities is essential for the growth of minifootball. Building a management business model will focus on optimizing the organizational structure, developing innovative funding strategies, improving the quality of competitions, expanding the fan base, and increasing public interest in minifootball in Bulgaria.
In conclusion, the study would contribute to the strategic development of BMFA and its transformation into a leading and sustainable national sports organization.
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